The new iPhone 17 lineup tells a story of refinement and expansion, with the iPhone 17 Air aiming to capture the mid-tier market with its thin, sleek design and familiar Pro-like aesthetics, while the iPhone 17 Pro and Pro Max redefine advanced photography with their new 48MP Main, Ultra Wide, and 8x optical-quality Telephoto cameras and improved thermals. The standard iPhone 17 focuses on bringing Pro features to the masses by adopting a ProMotion display for the first time and upgrading its camera system with a new 48MP Ultra Wide lens and an advanced selfie camera.
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| iPhone 17 Air |
iPhone 17 Air
The iPhone 17 Air "Super Mid-Tier" is a truly thin design that could make it a visual statement, a departure from recent designs. The Air is positioned as a "mid-tier showpiece," offering a premium look and feel without the top-tier price. Its story is about making high-end design accessible to a broader audience, a compelling sales thesis for a new segment of the iPhone lineup.
Standard iPhone 17
The Standard iPhone 17 is also known as the "Pro Features for All".
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| Standard iPhone 17 |
The standard model now features a ProMotion display, a first for the base model, along with upgrades to its camera system. This model tells the story of democratized innovation, bringing key Pro features like a larger, brighter display and advanced camera sensors to more users.
iPhone 17 Pro and Pro Max
The iPhone 17 Pro and Pro Max brings Advanced Imaging and Performance.
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| iPhone 17 Pro and Pro Max |
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